Top 10 list of things listing agents WANT to tell their sellers but DON’T!

Here are the top 10 things listing agents want to say to sellers, but don’t …

None of this is made up, and I know many agents will be offended, and for that I am sorry!

1. “I know it’s hard for you to believe, but as professional Realtors we actually do know more about selling your house than you do.”

You might be a lawyer, engineer or doctor, … but as a licensed, highly trained full-time REALTOR, we do this all day long every day. And just like we’d never presume to tell you how to do your job, we REALLY don’t like it when you presume to know more about selling houses than we do.

2. “You have a nice house, don’t get me wrong, but it’s not anything really special.”

We know you live there and have your emotions tied to your home, but as Realtors, we see hundreds and hundreds of homes every year and trust me, yours is … ok. There is absolutely no reason it should be priced higher than other comparable homes in the area. None. Zip. Nadda. In fact, if you want it to sell in the current market, it should actually be priced a bit LESS …

3. “Your upgrades don’t deserve the extra amount you want added to the price.”

We’re glad you’ve added crown molding everywhere. And paid to have Faux painted walls. Newly carpeted rooms. Your new toilet seats are great. And we’re really glad you sanded out the dog pee stains in the hardwood floors and refinished them. However, none of your upgrades add a single penny’s value to your home. In the new economy, new windows, nice flooring and a newish roof should be considered standard. Buyers today demand a whole lot more before they are willing to start paying premium prices. They expect designer kitchens with custom cherry cabinets, recessed halogen lighting, new upscale appliances, solid granite counters and more. They want totally upgraded baths with Jacuzzi tubs, tumbled marble, and if they didn’t get it they would just deduct from the price anyway

4. “It’s nice that you collect things. We’re selling your house, not your stuff, GET RID OF IT.”

You’re moving remember, so pack all your collections away. Now. And the talking fish needs to be the first thing off the wall followed by all the family pictures and put them in a box …

5. “Agents are willing to do open houses, because they get lots of prospective buyers – who want to buy somebody else’s house, not yours.”

Open houses REALLY are not an effective way to sell your home. Even though they sometimes work, they are the least effective way of getting the job done. Trust us.

6. “I really don’t want or need to be your dogs best friend.

I especially don’t like what he’s doing to my leg. And the smell in here is really bad. Please keep Fido in the garage during the time you are selling your home. And the doggy bombs in the back yard gotta go as well.

7. “Don’t make my job harder than it is already!

Don’t even THINK about showing your home by “appointment only.” Don’t want a lock box? Trust me, your stuff isn’t that valuable. Don’t want buyers after 5:00 p.m. at night? You’re kidding, right? If a buyer can’t get in when it works for them, they are gone.

8. “STOP SMOKING IN YOUR HOUSE!!” This is the 21st century unlike the 50’s & 60’s most people Do not smoke.

9. What is that smell???

Whatever it is… it’s gotta go … and please don’t cook with curry until you are in your new home … or fry fish right before people come to see your home …

10. “We’re worth our commission.”

Every cent of it. Selling a house is actually hard work. And, for those of us who market extensively, it costs a lot of money that we pay out of pocket up front. You really do get what you pay for, you are not going to get full support, service and top-notch professional representation at bargain basement prices. There’s a very good reason many discount brokerages are going out of business in the current economy. Anyone who is willing to take a cut-rate commission structure is simply not going to be able to make enough off your listing to do the types of advertising necessary to get you top dollar, and when you ask me to cut my commission, it is equivalent to me asking you to forego a paycheck or take a cut in your pay. I would never ask you to do such a thing so don’t ask me.

Well … there they are – I know you will have some of your own to add … please, be my guest!

Example Resource Box

John Manrique is a Licensed Real Estate Associate Broker, and VP of Brooklyn Operations for Appleseed Realty Gmac Real Estate… ; graduated from Baruch College earning his Bachelor of Science degree in Business/Marketing, John has been in the Real Estate business for over 25 years, in many different capacities including owning his own Real Estate franchise at one time as well as working with Foxtons for 6 years.
(http://brooklynhomesforsale.org)

This article is available for reprint with author’s resource box intact and all links live and click-able. Copyright is reserved by author.

New Brooklyn Office Locations

Appleseed Realty GMAC Knows How to Beat the

Economy With The Right “Moves”

 

                                                                                                                                                                        

5910 Avenue N, Brooklyn,  N. Y. –  7822 13th Avenue, Brooklyn, N. Y.                         

 Henry A.  Setaro President of Appleseed Realty/ GMAC Real Estate announced recently the opening of two new offices located at 5910 Avenue N in Old Mill Basin and 7822 13^th Avenue in Dyker Heights, Brooklyn, New York.  Mr. Setaro stated, “I feel very good about the success of these offices with the direction of John Manrique, Vice President of Brooklyn operations. John has proven over the years to be able to not only motivate, but also gain the respect of the people in his offices.”   John was a Broker/Owner for many years of a very successful Century 21 operation in Brooklyn.  He was recruited by Foxtons to oversee their Brooklyn/Staten Island operations. During his time, he not only had a top producing region, he was also their #1 listing professional. This shows he not only had the confidence of the associates under his direction, but also hundreds of homeowners who trusted the sale of their homes to John.  With Johns experience and the prime locations of these two newest offices, I believe will attract Quality Associates who will prosper from the Appleseed name as well as the Exclusive program provided by GMAC.  As the exclusive GMAC Realtor for Staten Island, Brooklyn, and Queens  all the relocation’s, foreclosure and short sale inventory goes directly to Appleseed.  With all the negativity surrounding home financing, Appleseed may with their in-house banking through Mortgage Links take negativity out of the buying and mortgage process with low cost affordable mortgages. This is a prime reason more homeowners choose Appleseed to sell their homes.

Appleseed Realty GMAC decided that in order to better serve their clients; it was time to make some moves by relocating some of their offices at a time when many other realty offices were/are closing down.  So was it the right “move?”  You bet it was.

Appleseed Realty boasts over two hundred employees with six offices, two of which have been newly relocated to 5910 Avenue N, and 7822 13^th Avenue in Brooklyn, New York.  A Member of multiple listing services in Brooklyn, New York,  Long Island, New York,  and Staten island, New York  as well as being their own Mortgage bank,  and on the Board of Realtors,  Appleseed Realty has already been known for making the right moves at the right time, but this time their moves are right on the money and in this economy the right moves matter immensely.

Mr.  Manrique Vice President of Brooklyn operations stated “I am very excited about our new locations and applauds Hank Setaro for being positive in what has become a very negative industry, He believes in his management team as well as his professional sales associates and not the nay sayers who preach gloom and doom. Owning a home will always be the American dream come true and Mr. Setaro will work with his mortgage people and make every effort to make these dreams come true.”  John Manrique, Vice President, Brooklyn, Operations.   With over 30 years of experience, Mr. Setaro has proven to be right a lot more times than being wrong in his outlook and approach to success.  His out of the box marketing through Internet exposure, virtual tours, print, bulk mailing, and cable television has proven to reach more people.

“It is our job to serve our clients from all walks of life to the best of our ability.” John Manrique said. “Thus we feel that by relocating we can do this even better than ever, the economic  climate has only helped us to see that individuals need more expert assistance and we are here to provide this expert assistance to all.” John Manrique Vice President, Brooklyn Operations.

Appleseed Realty is supported not only by over 150 sales professionals, but also by a sister company, Appleseed Referral Associates, which at last count had over 200 licensed associates, who decided to temporarily leave the business, but store their licenses with our referral company. They are a major supplier of buyers and sellers through strictly referring these potential buyers and sellers to a full time associate to service.  “I hope anyone who has a desire to enter the real estate profession,  or is looking to upgrade from where they presently are will call John at 718-758-2300 and see if Appleseed and John is a good fit for them . We can also be viewed at www.appleseedhomes.com.”  Henry Setaro, President/founder, Appleseed GMAC Realty.

Founded by Henry Setaro, President, over thirty years ago, Appleseed’s goal is to be “Thee Trusted Advisor” for all of your real estate needs.

For more information on Appleseed GMAC please visit:

http://www.appleseedhomes.com

Tel: 718-758-2300

Email:  Jmanrique@appleseedhomes.com
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